Now

AI-charged dashboards. Rebuilding how pharma marketing teams see their data — dashboards that use AI to explain what changed and why, instead of leaving you to hunt through charts for the story.

Pulse reports. Short, automated readouts that land on a cadence — the numbers that moved, what drove them, and what to do next. Reporting as a heartbeat, not a quarterly archaeology dig.

Open-sourcing implementation tools. Released ard-to-analytics, a workflow that generates a complete analytics implementation — ARD, GTM container, QA plan, GA4 checklist — from a single spec file. Built from repeated client work; now MIT-licensed on GitHub.

Writing here weekly-ish about AI search, measurement, and pharma marketing — see writing and prompts. This site doubles as a working demo of the AEO practices I recommend: every article is machine-readable, and the whole site is structured for answer engines.