← ben zipkin

Writing

essays
ard-to-analytics: analytics implementation as codeanalytics · measurement · open-source2026 · 07Why my site has a Now pageaeo · personal-brand2026 · 07A Prompt That Audits Your Site Like an Answer Engineaeo · prompts2026 · 07A Prompt for Auditing How Your Brand Shows Up in AI Assistantsaeo · prompts2026 · 06The 76% conversion rate that wasn'tmeasurement · paid-search2026 · 06You can rank #1 on Google and still be invisible in AI searchaeo · geo · pharma-seo2026 · 06