Digital Strategist for Pharma & Biotech
Information Technology and Services | Madison, Wisconsin Area, US
Ben Zipkin is the founder and principal consultant at PharmaForward LLC, an independent agency providing online marketing and eBusiness strategies to the health industry.
Ben is a former partner and director of digital services for Cambridge Biomarketing, New England’s largest independent healthcare marketing agency. He was responsible for planning and delivering initiatives for Alexion Pharmaceuticals, Biogen Idec, Shire Pharmaceuticals, and Genzyme, where Ben guided the company’s global online patient acquisition strategy. His work for Millennium Pharmaceuticals was a winner at the inaugural Clio Healthcare Awards.
He became a partner at Cambridge Biomarketing after the agency acquired RDVO, a digital strategy and design firm Ben co-founded in 2002. RDVO served clients in the healthcare, consumer products, and technology industries, winning two Webby Awards, a Clio, and six MITX award (including Best of Show). RDVO was a premier service provider for Microsoft, Eastman Kodak, Abbott Laboratories, Procter & Gamble, and Hewlett Packard.
Ben worked at several Boston consulting and advertising agencies, and as a product strategist for several dot-com era startups, including iCast—the forerunner to iTunes.
Ben is a certified Google Advertising Professional for both search and analytics, and has spoken on the subjects of digital strategy, search marketing, and online healthcare at SMX, South by Southwest, and MITX. He has served on Google’s Ad Agency Advisory Council and is a member of the IA Institute, SEMPO, and the Usability Professionals Associations.
Ben also serves as an advisor to early-stage healthcare technology start-ups, including MedicalRecords.com, the web’s top directory for EHR/EMR vendors and training programs.
Specialties: biotech marketing, online strategy, pharmaceutical marketing, User interface development, human factors engineering, internet marketing, website design and development, web marketing analytics, search engine optimization, online media, site strategy, web technologies, multimedia, new technologies