Ben Zipkin is the founder and principal consultant for PharmaForward LLC, a firm that helps healthcare companies develop digital marketing strategies.
Ben resides in Chicago.
Nice work by Kleiner Perkins gathering some of the latest trends on changing Internet technologies and applications.
The post Useful Insights on Internet Trends appeared first on PharmaForward LLC.
Did you ever wonder how often Internet users turn to Google for health reasons? The number are staggering—the top 50 most searched for diseases appeared in over 114 million search queries worldwide, with 50 million in the USA alone.
The post What are the 50 Most Googled Health Conditions? appeared first on PharmaForward LLC.
The Creative Destruction of Medicine: How the Digital Revolution Will Create Better Health Care Eric Topol (@EricTopol) is a leading pundit on emerging technology trends in healthcare and an outspoken critic of traditional medical practice. His perspective is fueled by a strong technology aptitude and his experience as a practicing physician. Dr. Topol is a [...]
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Google has updated its SERPs for some condition-related searches to feature a prominent call-out link for related advocacy groups, complete with a logo. Both desktop and mobile searches are showing the link. This another example of the Google’s Knowledge Graph in action, and an addition to disease information from the NIH, related conditions, prescription info, [...]
The post Google Updates Some Condition-Related Search Results to Feature Advocacy Groups appeared first on PharmaForward LLC.
Now this is something you don’t see very often: a pharmaceutical product website with social media at its core. Gilenya’s new website targets younger multiple sclerosis patients with its brash “Hey MS, Take This!” campaign which is described as: It’s a community. A collection of people who are speaking out about their relapsing form of [...]
The post Gilenya.com Brings the Social Experience to a Pharma Product Website appeared first on PharmaForward LLC.
Google Analytics is the most popular web analytics software by a long shot. According to W3Techs, over 57% of the top 10,000 websites use Google Analytics. And why not? It’s powerful, easy to set up, and free to use. But in my experience, most online marketers use a only a small fraction of Google Analytic’s [...]
The post Six Essential Google Analytics Tips for Healthcare Websites appeared first on PharmaForward LLC.
The presentation below defines 10 best practices that all pharmaceutical or biotech websites should follow. These simple attributes will help improve the value to patients, physicians, and the underlying business. The Best Practices: Provide a Clear Call to Action or Opt-In Ensure the Site Experience is Customized for Key Audiences Provide an Easy-to-Use Resource Directory [...]
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After last week’s Project Glass debut and ensuing media buzz, it appears that Google’s cool augmented reality concept will soon be viable consumer product, available for purchase in time for 2013 holiday season. While Google’s promotional videos and marketing focus on consumer applications, the professional uses of the technology may be far more palpable and [...]
The post How Google Glass Could Transform Healthcare appeared first on PharmaForward LLC.
Rare Disease Day is on the 28th of February this year. Show your support by clicking on the banner below. Lundbeck will donate $1 for every click.
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It looks like Facebook has altered the layout of some its disease information pages. They are continuing to pull data from Wikipedia, but they now offer related diseases and medical procedures. The layout may represent new elements from the Facebook Graph Search. Here’s an example for Pompe Disease. Not all disease pages use this new [...]
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Ben Zipkin is the founder and principal consultant at PharmaForward LLC, an independent agency providing online marketing and eBusiness strategies to the health industry.
Ben is a former partner and director of digital services for Cambridge Biomarketing, New England’s largest independent healthcare marketing agency. He was responsible for planning and delivering initiatives for Alexion Pharmaceuticals, Biogen Idec, Shire Pharmaceuticals, and Genzyme, where Ben guided the company’s global online patient acquisition strategy. His work for Millennium Pharmaceuticals was a winner at the inaugural Clio Healthcare Awards.
He became a partner at Cambridge Biomarketing after the agency acquired RDVO, a digital strategy and design firm Ben co-founded in 2002. RDVO served clients in the healthcare, consumer products, and technology industries, winning two Webby Awards, a Clio, and six MITX award (including Best of Show). RDVO was a premier service provider for Microsoft, Eastman Kodak, Abbott Laboratories, Procter & Gamble, and Hewlett Packard.
Ben worked at several Boston consulting and advertising agencies, and as a product strategist for several dot-com era startups, including iCast—the forerunner to iTunes.
Ben is a certified Google Advertising Professional for both search and analytics, and has spoken on the subjects of digital strategy, search marketing, and online healthcare at SMX, South by Southwest, and MITX. He has served on Google’s Ad Agency Advisory Council and is a member of the IA Institute, SEMPO, and the Usability Professionals Associations.
Ben also serves as an advisor to early-stage healthcare technology start-ups, including MedicalRecords.com, the web’s top directory for EHR/EMR vendors and training programs.
An honors graduate of the University of New Hampshire, Ben was selected to represent the University at the Cambridge Program – an intensive graduate-level program at Cambridge University, UK.
PharmaForward helps pharmaceutical, biotech, and healthcare services companies develop pioneering online marketing strategies designed to identify patients and providers, build customer relationships, and measure ROI and impact. We help clients accelerate their use of the latest digital marketing platforms, search and advertising tools, metrics, and emerging technologies.
RDVO was acquired by Cambridge BioMarketing in 2009. I now oversee all digital strategy and manage the company's online services division focusing on digital marketing strategies for pharma and biotech companies.
Founder and principal at RDVO, a leading interactive design firm in Boston, MA.
Worked as an independent consultant, focusing on project management, project strategy, product development, and web strategy for leading companies including CMGi, iCast Corporation, Benchmarking Partners, Rhodia, and Surgency.
Managed all Interactive marketing intiatives for leading professional services firm. Oversaw team of 8 designers and developers. Managed rollout of external website, intranet, and knowledge management application.
Produced and project managed a wide portfolio of websites and interactive marketing projects for clients including Kraft Foods, IBM, Intel, and L.L. Bean.
Worked with marketing team to plan, develop, launch, and support the corporate website and other web-based marketing applications.
Will Google’s new augmented display product be a game-changer for the healthcare? Here are some possible uses for physicians, patients, and industry.
At the start of each year our US colleagues take a look at the key trends in the digital landscape and the opportunities they present in healthcare. For 2013,
See on fr.slideshare.net
It looks like Facebook is redesigning its disease pages to support search graph. Interesting opportunities for pharma…
Visually arresting trailer for commercial fishing documentary. Got seasick just watching it.
In an era when execs like to work out at lunch and drink sparingly, the martini is still alive and well at Chicago’s Gene & Georgetti.
In red-leather booths that run along walls lined with faded photos of celebrities, executives seal deals, forge relationships and share information at Gene’s. And they do it three, four or five times a week. The Chicago Board of Trade and Mercantile Exchange sealed their merger here.
“There’s not a steakhouse in Chicago that doesn’t idolize what they’ve done,” says David Flom, co-owner of Chicago Cut Steakhouse.
The 4-Hour Chef is more ambitious than the first two 4-Hour books. It’s more about the author’s philosophy on learning and how to quickly acquire skills. Learning how to cook is the fundamental example.
There is some useful information and and some decent and easy recipes. He does a great job of simplifying and deconstructing the cooking process down to the level where almost anyone can easily cook a restaurant quality meal. I tried his streak recipe and it turned out to be one of the best I’ve ever made. Anyone who enjoys cooking will benefit from learning the “4-Hour” techniques.
But overall the book was disorganized, covering a set of broad set of topics that range from survivalism to how to get treated like a VIP at a restaurant. The first part of the book focuses on hyper-learning and memorization techniques…there are many books that do a much better job of teaching this skill - tryMoonwalking with Einstein: The Art and Science of Remembering Everything I would have enjoyed the book more if Ferriss had narrowed his focus on just cooking.
This new brasserie might be my new favorite restaurant in Chicago. 
Facebook’s recent unveiling of its “graph search” feature could have some interesting implications for people looking for health-related information online–especially for those looking for others with similar health concerns and experiences.
- Write
- Put one word after another. Find the right word, put it down.
- Finish what you’re writing. Whatever you have to do to finish it, finish it.
- Put it aside. Read it pretending you’ve never read it before. Show it to friends whose opinion you respect and who like the kind of thing that this is.
- Remember: when people tell you something’s wrong or doesn’t work for them, they are almost always right. When they tell you exactly what they think is wrong and how to fix it, they are almost always wrong.
- Fix it. Remember that, sooner or later, before it ever reaches perfection, you will have to let it go and move on and start to write the next thing. Perfection is like chasing the horizon. Keep moving.
- Laugh at your own jokes.
- The main rule of writing is that if you do it with enough assurance and confidence, you’re allowed to do whatever you like. (That may be a rule for life as well as for writing. But it’s definitely true for writing.) So write your story as it needs to be written. Write it honestly, and tell it as best you can. I’m not sure that there are any other rules. Not ones that matter.